Meet our Damart stylists, Emma Gouthelis and Rose O’Connor.
Emma and Rose are both based at Damart’s headquarters in Bingley, West Yorkshire, and in the coming months will be on hand to give tips on tricky styling questions, talk about the key trends of the season and how to wear the latest Damart pieces to suit your shape, size and personal style.
My name is… Emma Gouthelis
My title is… Junior Range Manager
When I was little I wanted to be… either a physiotherapist or a fashion designer – I’m lucky enough to have fashion as a career and I keep fitness as a hobby!
I would describe my personal style as… a mix of affordable high street pieces. I like to invest in wardrobe staples to see me through more than one season, and throw in a couple of more trendy pieces which are ‘in’ that season.
I could not live without… my sewing machine – designing and making clothes and home furnishings is one of my favourite things to do outside of work.
My style icon is… Kate Middleton, as she always sticks to feminine, classic pieces which will never go out of style.
My favourite piece from the current Damart collection is… the wrap dress; the cut is really flattering and the print is so bright and bold!
The one item in my wardrobe that I wear season after season is… my pair of skinny fit blue jeans.
Before working at Damart I… got a fashion degree which covered styling, promotion, design and manufacturing. I then set up independently as a womenswear designer, producing made-to-measure garments such as bridal gowns, bridesmaid, flower girl and prom dresses.
On an average day at work I… work with the website team on email and web product campaigns, create spreads for the USA and UK catalogues, liaise with the PR team to help provide product and select garments to be featured in advertisements.
The best thing about my job is… the varied nature of what I do. We have to adapt what we offer depending on whether the content is for catalogues, website, advertising or overseas, and there’s a good mix of creativity and analysis to keep me on my toes.
My name is… Rose O’Connor
My title is… Range Manager’s Assistant
When I was little I wanted to be… either an archaeologist or a DJ!
I would describe my personal style as… a mixture of girly and grungy. I wear a lot of feminine blouses and dresses but with chunky boots to toughen them up.
My favourite classic style icon is… Twiggy, as she has been consistently stylish for decades! I love to look at her outfits over the years for inspiration.
My favourite pieces from the current Damart collection are… the gorgeous printed trousers; they’re perfect for summer holidays. I also love the striped sailor neck t-shirt – nautical is one of my favourite trends which never seems to go out of fashion.
Before working at Damart I… studied Fashion Buying at university, then did a placement year abroad, involving two six-month internships in Germany and the Netherlands with Adidas and Mexx respectively. I also did a short Textiles and Manufacturing course in Taiwan for a company who now create the fabric for Liverpool FC’s kit.
On an average day at work I… work with various other teams; this might include liaising with the website team to decide which products to use on emails and homepages, assisting Emma when she puts together USA catalogues or working alongside the PR team to supply press samples.
The best thing about my job is… working alongside the PR team which is always interesting and varied – whether it’s styling competition winners, visiting charities to donate clothing or arranging outfits for fashion shows.